Low value both in the sense of quality work, and monetary valuation.
I like Ted Hope; he’s on my chalkboard as very clearly being One of the Good Guys, and he writes and speaks with great clarity and immense practicality. I was at this talk, shortly before he announced he’d be leaving producing to head the San Francisco Film Society. This was a difficult one to listen to, because for the first time it seemed that his frustration with the industry had hit a tipping point, and he could no longer see any practical route through it. “Fed up and ready to move on” was clear, but what I missed at the time was this bit above, that he had a new role in mind, changing the industry’s approach to distribution rather than playing under it.
Which is just what he’s done. The SFFS has just wrapped up the first AE2: Artist to Entrepreneur, a distribution lab to redesign and experiment with distribution. This makes me more hopeful about the prospect of finding a more stable approach to independent film distribution.