The future is fast approaching

Caught up in an information culture.


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“[Don’t mistake] verisimilitude for truth.  [Some writers believe] that the more precise his observation of day-to-day facts, the more accurate his reportage of what actually happens, the more truth he tells.  But fact, no matter how minutely observed, is truth with a small ‘t’.  Big ‘T’ Truth is located behind, beyond, inside, below the surface of things, holding reality together or tearing it apart, and cannot be directly observed. [A writer who] sees only what is visible and factual [is] blind to the truth of life.”

–Robert McKee, Story

While he intends the warning for narrative projects, it’s also an interesting consideration for the documentary debate on objective versus interpreted reality.

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The Beck’s Edison Bottle (2013)

Branded content is one of the funding models for shorts, and a lot of filmmakers look for work in commercials to fund their own projects.  This ad for Beck’s Beer falls somewhere in the middle, also serving as a mini doc on a crazy-cool maker project to make an Edison phonograph cylinder from a glass bottle.

More detail on making Beck’s Edison Bottle.